Promo & Activation
Sub-categories

PM01
–
Promotional events & stunts / Live shows / Concerts / FestivalsIncluding guerrilla marketing, short/one-off live pop up events and executions, street teams, publicity stunts, street stunts, sport events, festivals, concerts, corporate entertainment, built stages, etc.
PM02
+
Exhibitions and InstallationsA more permanent feature, including galleries exhibitions, fairs, trade shows, vending machines, floor graphics, transit advertising, etc.
PM03
+
Merchandising / in-store marketingBest brand equity and sales creation in-store, using display, point-of-purchase materials and environmental design (shelf/store design), including promotional packaging (submit appropriate samples or photographs as support).
PM04
+
Product launch / re-launch or multi-product promotionProducts or services launched on the market for the first time or placed again on the market after adapting them to changing market conditions and promotion activities that encompass multiple brands and categories at the same time.
PM05
+
Corporate Image & CommunicationNon-product-based company image, competition & event sponsorship, seasonal messages, company mergers, flotation & relocation, TV programme sponsorship, press releases, press conferences, announcements, PR, employee schemes, internal communication & statements, marketing, website design & development.
PM06
+
Charities, Public Health, Safety & Awareness MessagesIncluding funds, charities, volunteers, red cross, blood & organ donation, unions, associations, government & forces recruitment, state education, public health & safety and public awareness messages, health, hygiene, aids.
PM07
+
Use of Broadcast in a promotional campaignIncluding cinema, TV and radio (submit supporting content).
PM08
+
Use of Print or standard outdoor in a promotional campaignNewspapers, magazines, inserts, trade journals, posters, billboards, etc.
PM09
+
Use of Ambient (including large scale & small scale)Including items in bars & restaurants, glasses, beer mats & ashtrays, petrol pumps, flyers, stickers, signage, door hangers, Non-traditional outdoor/billboards including 3D and non-standard shaped sites, ticket barriers, signage, wallscape, digital billboards, window clings, building wrapping, helicopter banners and executions that utilise a space or an existing permanent feature, etc.
PM10
+
Use of Competitions & Promotional GamesUse of games in a promotional context i.e.: where a prize is awarded. Including lotteries, sweepstakes, contests, prize-draws etc.
PM11
+
Use of Digital in a promotional campaignDigital communications desktop and mobile (phone & tablet) including: websites, microsites, search engine marketing, native advertising, banner ads, email marketing, games & applications, QR codes, mms, sms, gps, branded content, etc.
PM12
+
Use of Social Platform(s) in a promotional campaignSocial networking sites, blogs, wikis, video-sharing sites, hosted services, etc.