Promo & Activation

A more permanent feature, including galleries exhibitions, fairs, trade shows, vending machines, floor graphics, transit advertising, etc.

Best brand equity and sales creation in-store, using display, point-of-purchase materials and environmental design (shelf/store design), including promotional packaging (submit appropriate samples or photographs as support).

Products or services launched on the market for the first time or placed again on the market after adapting them to changing market conditions and promotion activities that encompass multiple brands and categories at the same time.

Non-product-based company image, competition & event sponsorship, seasonal messages, company mergers, flotation & relocation, TV programme sponsorship, press releases, press conferences, announcements, PR, employee schemes, internal communication & statements, marketing, website design & development.

Including funds, charities, volunteers, red cross, blood & organ donation, unions, associations, government & forces recruitment, state education, public health & safety and public awareness messages, health, hygiene, aids.

Including cinema, TV and radio (submit supporting content).

Newspapers, magazines, inserts, trade journals, posters, billboards, etc.

Including items in bars & restaurants, glasses, beer mats & ashtrays, petrol pumps, flyers, stickers, signage, door hangers, Non-traditional outdoor/billboards including 3D and non-standard shaped sites, ticket barriers, signage, wallscape, digital billboards, window clings, building wrapping, helicopter banners and executions that utilise a space or an existing permanent feature, etc.

Use of games in a promotional context i.e.: where a prize is awarded. Including lotteries, sweepstakes, contests, prize-draws etc.

Digital communications desktop and mobile (phone & tablet) including: websites, microsites, search engine marketing, native advertising, banner ads, email marketing, games & applications, QR codes, mms, sms, gps, branded content, etc.

Social networking sites, blogs, wikis, video-sharing sites, hosted services, etc.