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AUDIO

A. RADIO SPOT

A01 PRODUCT & SERVICE


Any Products & Services

A02 PROMOTION


All kind of promotion, stimulation of sales achieved through discounts, games, giveaways, and special offers, and similar activities.

A03 NOT-FOR-PROFIT/CHARITY/GOVERNMENT/CSR


Other not-for-profit, charities, government, military, non-product based social responsibility campaigns aimed to address social, ethical and environmental issues, corporate image campaigns including event sponsorship to build the image/ raise the profile/ shape the perceptions of a brand.

B. BEST USE OF AUDIO & RADIO

A04 USE OF MUSIC


Including original composition, licensed recordings or adapted/altered versions of an existing recording.

A05 BRANDED CONTENT


Paid-for, sponsored or brand funded content/programming on all audio platforms Including radio stations, streaming, platforms, podcast or programme sponsorship. The content should exemplify the brand message/ethos, as well as enhance the experience of the listener

A06 INNOVATIVE USE OF AUDIO


Recognises the innovative or creative use of radio or audio as a medium in a campaign. Entries in this category should demonstrate how the radio medium itself was used in a creative and innovative way to communicate the brand’s message.

C. OTHER

A07 SCRIPT


Recognises the ability of script to creatively transform a brand idea or message into an audio context that enhances the experience of the listener and meets the confines of the brief and regional regulations. Scripts should be specific to the Radio medium (e.g. not a TV script).

A08 SOUND DESIGN


The process of specifying, acquiring, manipulating or generating audio elements, including sound effects, location recordings, ‘atmos’, etc.