A. RADIO SPOT
A01 PRODUCT & SERVICE
Any Products & Services
All kind of promotion, stimulation of sales achieved through discounts, games, giveaways, and special offers, and similar activities.
Other not-for-profit, charities, government, military, non-product based social responsibility campaigns aimed to address social, ethical and environmental issues, corporate image campaigns including event sponsorship to build the image/ raise the profile/ shape the perceptions of a brand.
B. BEST USE OF AUDIO & RADIO
A04 USE OF MUSIC
Including original composition, licensed recordings or adapted/altered versions of an existing recording.
A05 BRANDED CONTENT
Paid-for, sponsored or brand funded content/programming on all audio platforms Including radio stations, streaming, platforms, podcast or programme sponsorship. The content should exemplify the brand message/ethos, as well as enhance the experience of the listener
A06 INNOVATIVE USE OF AUDIO
Recognises the innovative or creative use of radio or audio as a medium in a campaign. Entries in this category should demonstrate how the radio medium itself was used in a creative and innovative way to communicate the brand’s message.
Recognises the ability of script to creatively transform a brand idea or message into an audio context that enhances the experience of the listener and meets the confines of the brief and regional regulations. Scripts should be specific to the Radio medium (e.g. not a TV script).
A08 SOUND DESIGN
The process of specifying, acquiring, manipulating or generating audio elements, including sound effects, location recordings, ‘atmos’, etc.