DE01 BRAND IDENTITY/REBRAND/REFRESH OF AN EXISTING BRAND
Creation of a new brand or corporate identity for any product, service or organization. Rebrand/refresh of an existing brand identity for any product, service or organization.
DE02 PACKAGING DESIGN
Can be any Products & Services. Packaging used to promote, sell or display the following items. Please supply a sample of the actual packaging piece or range.
DE03 PRODUCT DESIGN
Product Design celebrates creativity that fuses form and function. Entries will need to demonstrate aesthetics that are inseparable from application; that is work that blurs the line between a product’s beauty and utility by achieving both.
DE04 PUBLICATIONS/BRAND COLLATERAL/EDITORIAL DESIGN
Including but not limited to magazines, newspapers, brochures, articles, etc. Collection of media used to promote the brand and support the sales and marketing of a product or service. Including but not limited to press/media kits, computer games, CD, DVD record sleeves, letterheads, business cards, etc.
Focus will be placed on the enhancement of environmental space within the public domain, and how the space is curated to enhance the experience of the attendee.
DE06 POINT OF SALE/CONSUMER TOUCHPOINTS
In-store communications in order to drive immediate sales including: posters, on-shelf communication, digitally integrated POS, cardboard POS, visual merchandising & retail fixtures, product displays, shopping bags, gift wrapping, catalogues and other post-purchase collateral. Entries must show the work within the sales environment.
Focus will be placed on the design of the poster for the use of promotion and brand communication. The item should have been created as a poster, not a concept conceived for another medium and applied to a poster format. Poster campaigns of 2+ executions should be entered together as a single entry.
DE08 TYPOGRAPHY & LETTERING DESIGN
Best use of type as an aid to communicate the brand or its intended message.
Best use of illustration as an to aid to communicate the brand or its intended message.
DE10 MOTION GRAPHICS/INFOGRAPHICS/ANIMATION/DIGITAL DESIGN
Focus will be placed on the use of animation, motion graphics to communicate the brand or its intended message. Including but not limited to channel branding, brand film, ads, product video, programme branding, graphic overlays, title sequences, projectios, other video content, corporate image film, etc.
DE11 SOCIAL RELATED DESIGN
Entries which evoke social media engagement through design, including but not limited to campaigns within Facebook, Instagram, Twitter, Snapchat and other social media platforms.
DE12 INNOVATIVE USE OF DESIGN
Innovative use of design and find new ways to enhance and to communicate a brand’s message. Creativity that enhances and reinvigorates the consumer's’ experience by its design.