DIGITAL & SOCIAL
A. WEB PLATFORM
DI01 WEBSITES/MICROSITES & WEB APP
Long-term site destinations for a brand, product or service. Creative, short-term campaign sites made specifically to support a branded campaign. Client-server software applications and services provided to a target audience to improve their experience and engagement with a brand. Mobile Apps should be entered into the Mobile
DI02 ONLINE ADS
Single executions of paid online desktop display advertising, including web banners and native advertising.
DI03 TANGIBLE TECH
Digital product (large or small scale), utilities and tools that create brand value between the product and consumer and enhance the users’ lifestyle or behaviour (e.g. robotics, virtual reality, biotech, wearable tech, etc.).
DI04 SPATIAL TECH
Digital activations in an outdoor/offline space e.g. installations, exhibitions, interactive screens, etc.
Games specifically created for a brand (games that have not been specifically made for a brand will not be accepted).
DI06 DATA-ENHANCED CREATIVITY/CREATIVE USE OF DATA
The creative tracking and/or collection of personal and big data to enhance user experience, design and content in a significant way. Including, but not limited to, nontraditional interface, transactional/non-transactional, active/passive user data capture, social listening/analytics, GPS, internet of things, biometrics etc.
Design practice focused on the emotional and behavioural response to a digital product or service. The result of relevant, seamless and consistent user experience at every point of interaction, with particular focus on the overall support, structure and usability.
Social initiatives or executions that utilise a celebrity, social ambassador, or social influencer in order to engage with a specific audience.
DI09 COMMUNITY BUILDING & MANAGEMENT
Social activity that is designed to engage, build or maintain an online social community. Community activity (passive fans vs active fans), engagement levels and the appropriateness of targeted conversation/communication directed at active/non-active users will all be considered.
DI10 AUDIENCE TARGETING & ENGAGEMENT
Social activity customised for predefined communities, groups or individuals based on social insights such as behaviour, interests, geo-location etc. This can include, but is not limited to, native advertising and programmatic campaigns. The customisation of messages, their relevance and creative execution will all be considered.
DI11 SOCIAL DATA & INSIGHT
Social campaigns elevated through their use of data and insights to engage or develop a meaningful relationship with a specific audience or community. Insights gained through the strategic application of social data/analytics will be considered.
DI12 CO-CREATION & USER GENERATED CONTENTS
Social activity designed to encourage a community/fanbase to contribute or collaborate with a brand initiative. Engagement may be intended to drive long term value through collaborative interaction.
DI13 SOCIAL BUSSINESS & E-COMMERCE
Creative social activity that utilises the power of an online community to impact business objectives and/or to enhance relationships with a brand, community or consumers. This may include content, operations, intelligence, resourcing, bartering, sales, product development and other aspects of the value chain that may or may not rely on monetary exchange or payment.
DI14 SOCIAL ADS
Online videos specifically created for online social platforms that are intended for widespread sharing. Results and number of views will be taken into consideration during the judging process.
DI15 MOBILE FIRST CREATIVITY
Websites designed for mobile devices, including social networking sites, brand sites, online commerce, news, sites etc. This includes standalone mobile websites purely accessible on a mobile device as well as other website content that is created for a mobile device, including Responsive design.
DI16 MOBILE APP & MOBILE GAMES/UTILITIES
Any application that can be installed on a mobile device, or downloaded by customers from app stores, or other mobile software distribution platforms. Please supply a presentation video on the submitted link to show the application in use and overall results.
E. ONLINE VDO
DI17 ONLINE VIDEO/INTERACTIVE VIDEO
Single executions of paid online desktop display advertising, including web banners and native advertising. Online videos in which interactivity is core of the idea: conversational, customisable, narrative, or explorative.
DI18 DIGITAL/SOCIAL CRAFT
All digital entries including mobile can be entered multiple times in this section.
DI19 CAMPAIGN JOURNEY CRAFT
Celebrating the successful campaign journey for the entire customer experience and creation of cross-platform content that develops to enhance a brand experience.
DI20 INNOVATIVE USE OF TECHNOLOGY IN CRAFT
The inventive use of an existing or new digital technology in order to enhance the user experience and/or brand communication.