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DIGITAL & SOCIAL

A. WEB PLATFORM

DI01 WEBSITES/MICROSITES & WEB APP


Long-term site destinations for a brand, product or service. Creative, short-term campaign sites made specifically to support a branded campaign. Client-server software applications and services provided to a target audience to improve their experience and engagement with a brand. Mobile Apps should be entered into the Mobile

B. DIGITAL

DI02 ONLINE ADS


Single executions of paid online desktop display advertising, including web banners and native advertising.

DI03 TANGIBLE TECH


Digital product (large or small scale), utilities and tools that create brand value between the product and consumer and enhance the users’ lifestyle or behaviour (e.g. robotics, virtual reality, biotech, wearable tech, etc.).

DI04 SPATIAL TECH


Digital activations in an outdoor/offline space e.g. installations, exhibitions, interactive screens, etc.

DI05 GAMES


Games specifically created for a brand (games that have not been specifically made for a brand will not be accepted).

DI06 DATA-ENHANCED CREATIVITY/CREATIVE USE OF DATA


The creative tracking and/or collection of personal and big data to enhance user experience, design and content in a significant way. Including, but not limited to, nontraditional interface, transactional/non-transactional, active/passive user data capture, social listening/analytics, GPS, internet of things, biometrics etc.

DI07 UX/UI


Design practice focused on the emotional and behavioural response to a digital product or service. The result of relevant, seamless and consistent user experience at every point of interaction, with particular focus on the overall support, structure and usability.

C. SOCIAL

DI08 INFLUENCER/TALENT


Social initiatives or executions that utilise a celebrity, social ambassador, or social influencer in order to engage with a specific audience.

DI09 COMMUNITY BUILDING & MANAGEMENT


Social activity that is designed to engage, build or maintain an online social community. Community activity (passive fans vs active fans), engagement levels and the appropriateness of targeted conversation/communication directed at active/non-active users will all be considered.

DI10 AUDIENCE TARGETING & ENGAGEMENT


Social activity customised for predefined communities, groups or individuals based on social insights such as behaviour, interests, geo-location etc. This can include, but is not limited to, native advertising and programmatic campaigns. The customisation of messages, their relevance and creative execution will all be considered. 

DI11 SOCIAL DATA & INSIGHT


Social campaigns elevated through their use of data and insights to engage or develop a meaningful relationship with a specific audience or community. Insights gained through the strategic application of social data/analytics will be considered.       

DI12 CO-CREATION & USER GENERATED CONTENTS


Social activity designed to encourage a community/fanbase to contribute or collaborate with a brand initiative. Engagement may be intended to drive long term value through collaborative interaction.

DI13 SOCIAL BUSSINESS & E-COMMERCE


Creative social activity that utilises the power of an online community to impact business objectives and/or to enhance relationships with a brand, community or consumers. This may include content, operations, intelligence, resourcing, bartering, sales, product development and other aspects of the value chain that may or may not rely on monetary exchange or payment.           

DI14 SOCIAL ADS


Online videos specifically created for online social platforms that are intended for widespread sharing. Results and number of views will be taken into consideration during the judging process.

D. MOBILE

DI15 MOBILE FIRST CREATIVITY


Websites designed for mobile devices, including social networking sites, brand sites, online commerce, news, sites etc. This includes standalone mobile websites purely accessible on a mobile device as well as other website content that is created for a mobile device, including Responsive design. 

DI16 MOBILE APP & MOBILE GAMES/UTILITIES


Any application that can be installed on a mobile device, or downloaded by customers from app stores, or other mobile software distribution platforms. Please supply a presentation video on the submitted link to show the application in use and overall results.        

E. ONLINE VDO

DI17 ONLINE VIDEO/INTERACTIVE VIDEO


Single executions of paid online desktop display advertising, including web banners and native advertising. Online videos in which interactivity is core of the idea: conversational, customisable, narrative, or explorative.

F. CRAFT

DI18 DIGITAL/SOCIAL CRAFT


All digital entries including mobile can be entered multiple times in this section.

DI19 CAMPAIGN JOURNEY CRAFT


Celebrating the successful campaign journey for the entire customer experience and creation of cross-platform content that develops to enhance a brand experience.

DI20 INNOVATIVE USE OF TECHNOLOGY IN CRAFT


The inventive use of an existing or new digital technology in order to enhance the user experience and/or brand communication.