EXPERIENCE & ACTIVATION
EA01 PRODUCT & SERVICE
Any Products & Services.
Other not-for-profit, charities, government, military, non-product based social responsibility campaigns aimed to address social, ethical and environmental issues. corporate image campaigns including event sponsorship to build the image/ raise the profile/ shape the perceptions of a brand.
B. EXECELLENCE IN EXPERIENCE & ACTIVATION
EA03 EVENTS/STUNTS/LIVE SHOWS/CONCERTS
Any live brand experience or activation that was held at a consumer or business event. Including installations, product demos, trade shows, expos & pop-ups.
Any brand experience or activation creating a space or using a more permanent spatial feature to drive customer engagement. Including galleries exhibitions, fairs, trade shows, vending machines, signage, floor graphics, etc.
EA05 RETAIL/IN-STORE EXPERIENCE
In-store and retail location activities including product launches/activations, demonstrations, sampling activities and pop-ups that engage and guide shoppers on all channels of their path to purchase.
EA06 LAUNCH & RE-LAUNCH
Brand experiences or activations created to launch or re-launch a brand, product or service.
EA07 CUSTOMER JOURNEY/USER EXPERIENCE
Celebrating the successful strategic planning of the entire customer journey; following the consumer from initial awareness of a product/service through to post-purchase customer service & communications.
EA08 CROSS-PLATFORM EXPERIENCE
Creation of cross-platform content that develops or enhances a brand experience. Entries will need to describe the various platforms and devices used to develop and amplify meaningful consumer engagement. This can include but is not limited to desktop, mobile, wearable technology, outdoor installations, billboards, retail experiences.
EA09 DIGITAL EXPERIENCE
Any brand experience or activation using digital communications desktop and mobile (phone & tablet) including: websites, microsites, search engine marketing, native advertising, banner ads, email marketing, games & applications, QR Codes, MMS, SMS, GPS.
EA10 SOCIAL EXPERIENCE
Any brand experience or activation using social and digital platforms enhanced a brand experience or activation.
EA11 INNOVATIVE USE OF EXPERIENCE & ACTIVATION
Any brand experience or activation that is entered in this category should demonstrate how the use of new tech or existing tech, used in a new way, or uses progressive thinking and innovative creativity to enhanced a brand experience or activation to drive a meaningful customer engagement.