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FILM

A. TV & CINEMA FILM

F01 FOOD/DRINK


All food and drinks. All fast food chains entries should go to F06. Retail.

F02 OTHER FMCG


Beauty, cleaning products, other household goods, other FMCG.

F03 HEALTHCARE


Pharma, OTC drugs, wellness.   

F04 CONSUMER DURABLE


Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables. 

F05 AUTOMOTIVE


Vehicles, other automotive.      

F06 RETAIL


Retail, eCommerce, restaurants, fast food chains.          

F07 TRAVEL/LEISURE


Travel, tourism, transport, live events, museums & galleries, gambling, sports, gaming, other recreation.

F08 MEDIA/ENTERTAINMENT


Music, film, television, publications & media, books, news, digital platforms, other media.          

F09 PROMOTION


All kind of promotion, stimulation of sales achieved through discounts, games, giveaways, and special offers, and similar activities.         

F10 CONSUMER SERVICES/B2B/FINANCIAL/REAL ESTATE


All financial products and services, including insurance. All commercial public services, including telecommunications, private healthcare and private education. All business to-business products and services, including advertising agencies, courier services and stationery, property real estate.

F11 CORPORATE SOCIAL RESPONSIBILITY/CORPORATE IMAGE


Non-product based social responsibility campaigns aimed to address social, ethical and environmental issues. Corporate Image campaigns including event sponsorship to build the image/
raise the profile/ shape the perceptions of a brand.      

F12 NOT-TO-PROFIT/CHARITY/GOVERNMENT


Other not-for-profit, public information, charities, government, military.

B. ONLINE FILM

F13 FOOD/DRINK


All food and drinks. All fast food chains entries should go to F18. Retail.

F14 OTHER FMCG


Beauty, cleaning products, other household goods, other FMCG.

F15 HEALTHCARE


Pharma, OTC drugs, wellness.   

F16 CONSUMER DURABLE


Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables. 

F17 AUTOMOTIVE


Vehicles, other automotive.      

F18 RETAIL


Retail, eCommerce, restaurants, fast food chains.          

F19 TRAVEL/LEISURE


Travel, tourism, transport, live events, museums & galleries, gambling, sports, gaming, other recreation.

F20 MEDIA/ENTERTAINMENT


Music, film, television, publications & media, books, news, digital platforms, other media.          

F21 PROMOTION


All kind of promotion, stimulation of sales achieved through discounts, games, giveaways, and special offers, and similar activities.

F22 CONSUMER SERVICES/B2B/FINANCIAL/REAL ESTATE


All financial products and services, including insurance. All commercial public services, including telecommunications, private healthcare and private education. All business to-business products and services, including advertising agencies, courier services and stationery, property real estate.

F23 CORPORATE SOCIAL RESPONSIBILITY/CORPORATE IMAGE


Non-product based social responsibility campaigns aimed to address social, ethical and environmental issues. Corporate Image campaigns including event sponsorship to build the image/
raise the profile/ shape the perceptions of a brand.      

F24 NOT-TO-PROFIT/CHARITY/GOVERNMENT


Other not-for-profit, public information, charities, government, military.

C. OTHER FILM

F25 VIRAL


Films created with the primary intention of being shared and/or user-distributed online.

F26 BRANDED CONTENT & ENTERTAINMENT FILM


Paid-for, sponsored or brand funded content/programming for branded film content including TV programs, streaming platforms, programme sponsorship. The content should exemplify
the brand message/ethos, as well as enhance the brand message to the audience.

F27 OTHERS SCREENS & EVENTS


Films shown at public and private events (sporting venues, festivals, expos, trade shows, award shows, seminars, internal presentations).