M01 PRODUCT & SERVICE
Can be any products & services.
M02 CORPORATE IMAGE/CORPORATE SOCIAL RESPONSIBILITY
Non-product based social responsibility campaigns aimed to address social, ethical and environmental issues. corporate image campaigns including event sponsorship to build the image/ raise the profile/ shape the perceptions of a brand.
Other not-for-profit, public information, charities, government, military.
M04 USE OF TV & OTHER SCREENS
Including TV, video-on-demand platforms (VOD) and other online service providers. Screens other than TV might include, but are not limited to, screens that require interaction with the consumer e.g. touch screens and responsive displays.
M05 USE OF AUDIO
Including radio, podcasts and other audio technology.
M06 USE OF PRINT
Includes magazines, newspapers, and other printed collaterals
M07 USE OF OUTDOOR/AMBIENT MEDIA/EVENTS/STUNTS
Including all billboards, poster sites, transit advertising, metro ads, bus shelters, vehicle wraps, building wraps, as well as large and small scale ambient media e.g. 3D structure, street furniture, ticket barriers, signage, floor media, to bar & restaurant amenities, flyers and stickers, live shows, festivals, concerts, sporting events, event sponsorship, guerrilla marketing, large and small scale stunts, one off experiential events, etc.
M08 USE OF DIGITAL PLATFORM
Online platforms or associated technologies and the harnessing of a digital environment in a media campaign. These might include, but are not limited to, websites, microsites, games, search engines, banner ads and instant messaging. Social media-led campaigns should be entered to M10. Use of Social.
M09 USE OF MOBILE PLATFORM
Mobile technology including smartphones, tablets, Bluetooth, SMS, MMS, WAP, GPS, mobile games and applications, etc.
M10 USE OF SOCIAL
Media campaigns that use social networking sites, blogs, wikis, video-sharing sites, hosted services, etc. to create and/or enhance relationships with consumers. Work entered in this category should be planned and executed on social platforms as opposed to campaigns that went social.
M11 USE OF DATA
Entries in this category should demonstrate how the creative use or interpretation of data delivered effective targeting. Entrants should show how data contributed either to programmatic targeting, or provided a key quantitative insight that helped define the target, brand message or channel.
M12 CROSS PLATFORM
Entrants will be judged on how successfully they have integrated the chosen media throughout the campaign and must demonstrate how well the different mediums complement and build on each other to communicate the brand’s message.
M13 USE OF MEDIA STRATEGY
Entries in this category will be judged on how a media campaign unlocked insights and understanding of consumer behaviours/needs in order to develop a customised media strategy to meet a client’s specific business objectives, marketing goals and overall brand’s positioning.
M14 INNOVATIVE USE OF MEDIA
Use of existing or new technology to execute or support a media campaign with the primary purpose of increasing a brand or organisation’s reach and awareness and/or to drive business results.