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MEDIA

A. SECTORS

M01 PRODUCT & SERVICE


Can be any products & services.

M02 CORPORATE IMAGE/CORPORATE SOCIAL RESPONSIBILITY


Non-product based social responsibility campaigns aimed to address social, ethical and environmental issues. corporate image campaigns including event sponsorship to build the image/ raise the profile/ shape the perceptions of a brand.

M03 NOT-FOR-PROFIT/CHARITY/GOVERNMENT


Other not-for-profit, public information, charities, government, military.

B. CHANNELS

M04 USE OF TV & OTHER SCREENS


Including TV, video-on-demand platforms (VOD) and other online service providers. Screens other than TV might include, but are not limited to, screens that require interaction with the consumer e.g. touch screens and responsive displays.         

M05 USE OF AUDIO


Including radio, podcasts and other audio technology.   

M06 USE OF PRINT


Includes magazines, newspapers, and other printed collaterals  

M07 USE OF OUTDOOR/AMBIENT MEDIA/EVENTS/STUNTS


Including all billboards, poster sites, transit advertising, metro ads, bus shelters, vehicle wraps, building wraps, as well as large and small scale ambient media e.g. 3D structure, street furniture, ticket barriers, signage, floor media, to bar & restaurant amenities, flyers and stickers, live shows, festivals, concerts, sporting events, event sponsorship, guerrilla marketing, large and small scale stunts, one off experiential events, etc.

M08 USE OF DIGITAL PLATFORM


Online platforms or associated technologies and the harnessing of a digital environment in a media campaign. These might include, but are not limited to, websites, microsites, games, search engines, banner ads and instant messaging. Social media-led campaigns should be entered to M10. Use of Social.

M09 USE OF MOBILE PLATFORM


Mobile technology including smartphones, tablets, Bluetooth, SMS, MMS, WAP, GPS, mobile games and applications, etc.          

M10 USE OF SOCIAL


Media campaigns that use social networking sites, blogs, wikis, video-sharing sites, hosted services, etc. to create and/or enhance relationships with consumers. Work entered in this category should be planned and executed on social platforms as opposed to campaigns that went social.          

M11 USE OF DATA


Entries in this category should demonstrate how the creative use or interpretation of data delivered effective targeting. Entrants should show how data contributed either to programmatic targeting, or provided a key quantitative insight that helped define the target, brand message or channel.   

M12 CROSS PLATFORM


Entrants will be judged on how successfully they have integrated the chosen media throughout the campaign and must demonstrate how well the different mediums complement and build on each other to communicate the brand’s message.   

M13 USE OF MEDIA STRATEGY


Entries in this category will be judged on how a media campaign unlocked insights and understanding of consumer behaviours/needs in order to develop a customised media strategy to meet a client’s specific business objectives, marketing goals and overall brand’s positioning.         

M14 INNOVATIVE USE OF MEDIA


Use of existing or new technology to execute or support a media campaign with the primary purpose of increasing a brand or organisation’s reach and awareness and/or to drive business results.