OUT OF HOME
OH01 TRADIONAL POSTERS/TRADITIONAL BILLBOARD (Single Only)
Classic 2-dimensional posters or standard posters for display at public locations including in-store posters. Must be classic 2 dimensional billboard designed for standard or existing media space e.g. billboards, bus shelters, standard advertising media space etc.
Note: Classic 2-dimensional billboard can be only entered into OH01: Traditional Posters/Traditional Billboard.
OH02 NON-TRADITIONAL POSTERS/NON-TRADITIONAL BILLBOARD & TRANSIT (Set of Execution start from 1 piece)
Non-Traditional posters and non-traditional billboard and street furniture display at public location MUST be designed for standard or existing Out of Home/ Outdoor sites e.g. 3-dimensional billboard or mobile billboard and transit etc. billboards, bus shelters, shopping malls, standard transit advertising sites etc.
OH03 SPECIAL BUILD incl. LARGE SCALE & SMALL SCALE (Set of Execution start from 1 piece)
Physical constructions and adaptations of outdoor sites including building exteriors, street furniture, the environment and large scale signage. May include supersize sites, pop-up shops, ambient, 3D/non-standard shaped sites, ticket barriers and floor media and small scale e.g. restaurant glasses, beer mats & ashtrays, petrol pumps, flyers, stickers, signage, door-hangers, etc.
OH04 GUERILLA MARKETING/LIVE & EVENTS (Set of Execution start from 1 piece)
Progressive media – e.g. stunt or hijack an existing event, etc. Outdoor activations that involve something live on the part of the advertiser and are witnessed by an audience in real-time. Entries may include live performances, demonstrations, branded concerts and promotional events.
OH05 DIGITAL INDOOR/OUTDOOR (Set of Execution start from 1 piece)
All digital 'out of home' work including all digital screens and ambient use of digital. The same entry can be submitted only once in this section. static digital billboards/posters/ animated digital billboards/posters/ interactive & dynamic billboards/posters.
OH06 INTERACTIVE EXPERIENCES (Set of Execution start from 1 piece)
Outdoor activations that involve something live on the part of the consumer. Entries may include experiential marketing, consumer and audience participation, physical interaction and interactive games.
OH07 POINT OF PURCHASE (POP) (Set of Execution start from 1 piece)
Entries in this category must be designed for and used EXCLUSIVELY as Point of Purchase Advertising; includes gondolas, wobblers, shelf talkers, display stands, coasters, postcards, floor cards, matchbooks, stickers etc.