P01 FOOD & DRINK
All food and drinks. All fast food chains entries should go to P06. Retail.
P02 OTHER FMCG
Beauty, cleaning products, other household goods, other FMCG.
Pharma, OTC drugs, wellness.
P04 CONSUMER DURABLE
Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables.
Vehicles, other automotive.
Retail, eCommerce, restaurants, fast food chains.
P07 TRAVEL & LEISURE
Travel, tourism, transport, live events, museums & galleries, gambling, sports, gaming, other recreation.
Music, film, television, publications & media, books, news, digital platforms, other media.
All kind of promotion, stimulation of sales achieved through discounts, games, giveaways, and special offers, and similar activities.
P10 CONSUMER SERVICE/B2B/FINANCIAL/REAL ESTATE
Legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate comms, property real estate.
P11 CORPORATE SOCIAL RESPONSIBILITY/CORPORATE IMAGE
Non-product based social responsibility campaigns aimed to address social, ethical and environmental issues. corporate image campaigns including event sponsorship to build the image/ raise the profile/ shape the perceptions of a brand.
Other not-for-profit, public information, charities, government, military.
P13 INNOVATIVE USE OF PRINT
For non-traditional and innovative Print & Publishing. This may include print ads with digital and interactive elements including downloadable applications, QR codes, augmented reality and NFC. Print ads which have used the medium they are featured in an innovative way.