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PRINT

P01 FOOD & DRINK


All food and drinks. All fast food chains entries should go to P06. Retail.

P02 OTHER FMCG


Beauty, cleaning products, other household goods, other FMCG.

P03 HEALTHCARE


Pharma, OTC drugs, wellness.   

P04 CONSUMER DURABLE


Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables. 

P05 AUTOMOTIVE


Vehicles, other automotive.      

P06 RETAIL


Retail, eCommerce, restaurants, fast food chains.          

P07 TRAVEL & LEISURE


Travel, tourism, transport, live events, museums & galleries, gambling, sports, gaming, other recreation.

P08 MEDIA


Music, film, television, publications & media, books, news, digital platforms, other media.          

P09 PROMOTION


All kind of promotion, stimulation of sales achieved through discounts, games, giveaways, and special offers, and similar activities.         

P10 CONSUMER SERVICE/B2B/FINANCIAL/REAL ESTATE


Legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate comms, property real estate.

P11 CORPORATE SOCIAL RESPONSIBILITY/CORPORATE IMAGE


Non-product based social responsibility campaigns aimed to address social, ethical and environmental issues. corporate image campaigns including event sponsorship to build the image/ raise the profile/ shape the perceptions of a brand.

P12 NOT-FOR-PROFIT/CHARITY/GOVERNMENT


Other not-for-profit, public information, charities, government, military.

P13 INNOVATIVE USE OF PRINT


For non-traditional and innovative Print & Publishing. This may include print ads with digital and interactive elements including downloadable applications, QR codes, augmented reality and NFC. Print ads which have used the medium they are featured in an innovative way.