PRINT & OUT OF HOME CRAFT
PC01 ART DIRECTION
Ads where the art direction brings together all the elements Image (Photo/Illustration, Type, Crop, Composition etc.) of an ad into a cohesive print message. This is not an award for the idea, although the overall art direction must relate back to conveying the idea.
Ads where the copywrite bring the creative idea to life.
Ads where photography brings the creative idea to life.
Ads where illustration brings the creative idea to life.
Ads where typography brings the creative idea to life.
Ads where digital image manipulation (DI) has contributed to the overall ad message. As good digital image manipulation (DI) should result in images that do not show obvious digital image manipulation (DI) other than when the idea warrants it. Each entry is required to be accompanied by the layers/stages of the digital image manipulation (DI).
Ads where the CGI operator has created the original execution and effectiveness of the skills in CGI such as 3D Modeling, Lighting, and rendering not for the idea or the ad itself.
PC08 INSTALLATION/SPECIAL BUILT/AMBIENT/EXPERIENCE DESIGN
Physical constructions and adaptations of outdoor sites including building exteriors, interiors, special-built objects, non-standard displays, pop-up shops, non-standard shaped sites, virtual and augmented reality, experiential marketing, outdoor activation.