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PUBLIC RELATIONS PLAN

A. SECTORS

PR01 PRODUCT & SERVICE


Any Products & Services.

PR02 CORPORATE SOCIAL RESPONSIBILITY/CORPORATE IMAGE


Campaigns designed to address social, ethical or environmental issues and promote positive change. Consideration will be given to how the campaign relates to the brand or organisation’s wider ethos and demonstration of measurable impact.    

PR03 NOT-FOR-PROFIT/CHARITY/GOVERNMENT


Other not-for-profit, public information, charities, government, military.

B. PRACTICES

PR04 CORPORATE IMAGE/COMMUNICATION & PUBLIC MANAGEMENT


Campaigns to build the image/raise the profile and shape the perceptions of a corporate brand, organisation or corporation.      

PR05 CRISIS COMMUNICATION & ISSUE MANAGEMENT


Campaigns to plan and/or handle the consequences of a crisis or an issue that may affect a company’s credibility and reputation. Entries should demonstrate evidence of the planning and/or implementation of a crisis communication strategy and how the desired outcome was achieved.           

PR06 USE OF CELEBRITY/INFLUENCER & KOLS


Campaigns that associate a personality or expert of great influence with a product/service in order to reach specific awareness/business goals and/or to help establish trust with the target audience.

PR07 SPONSORSHIP & BRAND PARTNERSHIP


Campaigns that utilise sponsorship and/or partnership programs in order to meet specific awareness/business goals as well as to enhance the image of a brand, organisation or corporation.

PR08 LAUNCH & RELAUNCH


Campaigns created to launch or re-launch a product or service. 

PR09 USE OF DIGITAL & SOCIAL IN PR


Digital communications desktop including: websites, microsites, search engine marketing, native advertising, banner ads, email marketing. PR campaigns that use social networking sites, blogs, wikis, video-sharing sites, hosted services, etc. to create and/ or enhance relationships with community/ consumers.