PUBLIC RELATIONS PLAN
PR01 PRODUCT & SERVICE
Any Products & Services.
PR02 CORPORATE SOCIAL RESPONSIBILITY/CORPORATE IMAGE
Campaigns designed to address social, ethical or environmental issues and promote positive change. Consideration will be given to how the campaign relates to the brand or organisation’s wider ethos and demonstration of measurable impact.
Other not-for-profit, public information, charities, government, military.
PR04 CORPORATE IMAGE/COMMUNICATION & PUBLIC MANAGEMENT
Campaigns to build the image/raise the profile and shape the perceptions of a corporate brand, organisation or corporation.
PR05 CRISIS COMMUNICATION & ISSUE MANAGEMENT
Campaigns to plan and/or handle the consequences of a crisis or an issue that may affect a company’s credibility and reputation. Entries should demonstrate evidence of the planning and/or implementation of a crisis communication strategy and how the desired outcome was achieved.
PR06 USE OF CELEBRITY/INFLUENCER & KOLS
Campaigns that associate a personality or expert of great influence with a product/service in order to reach specific awareness/business goals and/or to help establish trust with the target audience.
PR07 SPONSORSHIP & BRAND PARTNERSHIP
Campaigns that utilise sponsorship and/or partnership programs in order to meet specific awareness/business goals as well as to enhance the image of a brand, organisation or corporation.
PR08 LAUNCH & RELAUNCH
Campaigns created to launch or re-launch a product or service.
PR09 USE OF DIGITAL & SOCIAL IN PR
Digital communications desktop including: websites, microsites, search engine marketing, native advertising, banner ads, email marketing. PR campaigns that use social networking sites, blogs, wikis, video-sharing sites, hosted services, etc. to create and/ or enhance relationships with community/ consumers.