The committees will consider the basic information on the application
form including the correction of the attached document.

Adman Archives

WINNERS ALL YEAR

Digital & Interactive Media

Sub-categories

A. WEBSITES & MICROSITES

Long-term site destinations for a brand, product or service or creative short-term campaign sites made specifically to support a branded campaign.

DI01

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Commercial/Products & Services

Website created for product or campaign purposes – including main site, micro-sites and short-term microsites.

DI02

Non-Profit/Self Promotion

Website created by an organization or agency in order to promote its self, product or services. Nonproduct-based company image, competition or event sponsorship, Christmas messages, company mergers, flotation & relocation and TV Programme sponsorship.

B. BANNERS AND OTHER RICH MEDIA

Single banner executions and New/ Innovative technology or solution for online ads.

DI03

Standard Banner & Rich Media Banners

Most effective use of a traditional banner mediums including HTML, GIF, Flash or Video. Can include landing pages, page-takeovers, expandable ads, interstitials and any other form of rich media including HTML 5 and video.

C. SOCIAL MEDIA

Work with social thinking at its core, where levels of engagement, social reach and the creative use of social networks result in
a successful commercial effect. Creative solutions that utilize social components/ activity as a secondary element should not be entered.

DI04

Response/Real-time Activity

Targeted and non-targeted social activity that utilizes social platforms in order to respond to world events, public affairs and other
real-world, real-time activity in a meaningful, often creative way, which may prompt social sharing. Also includes 1:1 or large scale conversational insight and responsive social listening.

DI05

Co-Creation & User Generated Content

Social based activity designed to engage with a community/ fans and encourage them to contribute or collaborate with a brand initiative. Engagement may be intended to drive long term value through collaborative interaction. Further creative use and placement of content generated will also be considered.

DI06

Influencer/Talent

Social initiatives or executions that utilize a celebrity, social ambassador, or social influencer in order to engage with a specialized audience.

DI07

Content Placement

Content and editorial strategy and placement using social channels. The strategic arrangement and curation of appropriate content that may either drive or enhance a wider social campaign.

DI08

Community Building/Management

Social activity that is designed to engage, build or maintain an online social community that may result in an enhanced brand affinity. Community activity (passive fans versus active fans), engagement levels and the appropriateness of targeted conversation/ communication directed at active/ non-non active users will all be considered.

DI09

Apps/Tools

Digital application or tool specifically designed for a social platform.

D. OTHER DIGITAL SOLUTIONS

DI10

Branded Utility/Tool

A useful digital service or tool that creates brand value between the product and consumer and enhances the users lifestyle or behavior e.g. digital signatures & slogans, screensavers, widgets, tickers, organizers, calendars, diaries, counters, calculators, etc.

Note: If you wish to submit a mobile/ tablet application, please do not submit into this category. Please see the Mobile category
(F Category).

DI11

Games

Games specifically created for a brand (games that have not been specifically made for a brand will not be accepted)

DI12

Other Digital Channels

Other digital advertising such as: offline digital billboards, digital installations, offline digital interaction, etc.

DI13

Best Use of Search Marketing

Note: Entries in this category cannot be entered in any of the other categories.

DI14

Interface & Navigation & User Experience

The engagement between the consumer and product – offline/ online accessible via digital devices and other media.

DI15

Best Use of Technology

Campaigns that use location technology e.g. GPS, Geo Tagging, online maps, RFID, NFC etc. to activate the campaign. Campaigns that employ AR, visual search, image recognition, incl. QR codes, mobile ticketing and barcodes, etc. Campaigns that use networked screens, complementary screens, networked games, etc. Other mobile technology that doesn’t fit in any of the categories above.

E. ONLINE VIDEO

The online context and audience engagement strategy will specifically be considered by the judges. Entries in this section must have
been commissioned and exclusively created for online execution. Entrants will be required to state if the video was made only for the internet or if it was also transmitted on TV or any other channel before or after posting on the internet. This information will be supplied to the judges and will be considered while voting. The same entry can only be entered into one E category.

DI16

Best Use of Online Video

Displays innovative and effective use of online video. It could be one-off videos, product demonstrations, tutorials, brand videos, etc. intended for a niche audience. Or a series of online videos (Each episode must be submitted and paid for individually).
Or online videos specifically created for online social platforms that are intended for widespread sharing.

DI17

Best Use of Interactive Video

Online videos in which interactivity is core to the idea: conversational, customizable, narrative, or explorative.

F. MOBILE (MOBILE PHONE & TABLET)

Will reward the best creative work which lives on or is activated by a mobile device, app or mobile web. The judging criteria will be based on creativity and the idea, execution (usability, user experience, craft and design), relevance to the mobile platform and results (level of user engagement and any quantifiable outcomes).

DI18

Mobile Sites

Using the web specifically on the mobile device, i.e. mobile sites, web app and mobile optimised websites, etc.

DI19

Mobile Applications & Mobile Games

Apps designed for iPhone, Android, Blackberry and other smartphones. Any application that is pre-installed on a mobile phone or
that can be downloaded by customers from app stores and other mobile software distribution platforms.

DI20

Rich Media on Mobile & Other Mobile Advertising

I-ads, banners and other rich media designed for and played on a mobile phone, smartphones, tablets or any other mobile device.

G. CAMPAIGN

DI21

Digital Multi-Platform Campaign

Multiple online and offline executions. (Minimum 3 digital platforms) One of the elements can be offline providing that it either drives or is inherently necessary to the overall execution of the campaign.

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