form including the correction of the attached document.
WINNERS ALL YEAR
A. WEBSITES & MICROSITES
Long-term site destinations for a brand, product or service or creative short-term campaign sites made specifically to support a branded campaign.
B. BANNERS AND OTHER RICH MEDIA
Single banner executions and New/ Innovative technology or solution for online ads.
C. SOCIAL MEDIA
Work with social thinking at its core, where levels of engagement, social reach and the creative use of social networks result in
a successful commercial effect. Creative solutions that utilize social components/ activity as a secondary element should not be entered.
real-world, real-time activity in a meaningful, often creative way, which may prompt social sharing. Also includes 1:1 or large scale conversational insight and responsive social listening.
D. OTHER DIGITAL SOLUTIONS
Note: If you wish to submit a mobile/ tablet application, please do not submit into this category. Please see the Mobile category
E. ONLINE VIDEO
The online context and audience engagement strategy will specifically be considered by the judges. Entries in this section must have
been commissioned and exclusively created for online execution. Entrants will be required to state if the video was made only for the internet or if it was also transmitted on TV or any other channel before or after posting on the internet. This information will be supplied to the judges and will be considered while voting. The same entry can only be entered into one E category.
Or online videos specifically created for online social platforms that are intended for widespread sharing.
F. MOBILE (MOBILE PHONE & TABLET)
Will reward the best creative work which lives on or is activated by a mobile device, app or mobile web. The judging criteria will be based on creativity and the idea, execution (usability, user experience, craft and design), relevance to the mobile platform and results (level of user engagement and any quantifiable outcomes).
that can be downloaded by customers from app stores and other mobile software distribution platforms.