FILM CATEGORIES

CATEGORY 01 : BEVERAGE INCLUDE ALCOHOLIC DRINKS & NON-ALCOHOLIC DRINKS CATEGORY 02 : CONFECTIONERY, SNACKS, SAVORY FOODS & SEASONING CATEGORY 03 : HOUSEHOLD MAINTENANCE PRODUCTS & PET PRODUCTS CATEGORY 04 : ELECTRONIC & HOME APPLIANCE & FURNISHINGS CATEGORY 05 : TELECOMMUNICATION, BUSINESS EQUIPMENT & SERVICES CATEGORY 06 : CLOTHING, FOOTWEAR & ACCESSORIES CATEGORY 07 : HEALTH AND BEAUTY PRODUCTS/SERVICES, COSMETICS, PHARMACY & TOILETRIES CATEGORY 08 : AUTO VEHICLES, AUTOMOTIVE PRODUCTS & SERVICES CATEGORY 09 : BANKING, INVESTMENT & INSURANCE CATEGORY 10 : PROPERTY DEVELOPMENT CATEGORY 11 : FAST FOOD OUTLETS, RESTAURANTS & RETAIL STORES CATEGORY 12 : TRANSPORTATION, TRAVEL & TOURISM, ENTERTAINMENT & LEISURE CATEGORY 13 : PUBLICATION & MEDIA CATEGORY 14 : CORPORATE CATEGORY 15 : PUBLIC SERVICE MESSAGE & CAUSE APPEALS CATEGORY 16 : PROMOTION CATEGORY 17 : INTERNET FILM CATEGORY 18 : OTHER SCREENS CATEGORY 19 : CAMPAIGN

PRINT CATEGORIES

CATEGORY 01 : BEVERAGE INCLUDE ALCOHOLIC DRINKS & NON-ALCOHOLIC DRINKS CATEGORY 02 : CONFECTIONERY, SNACKS, SAVORY FOODS & SEASONING CATEGORY 03 : HOUSEHOLD MAINTENANCE PRODUCTS & PET PRODUCTS CATEGORY 04 : ELECTRONIC & HOME APPLIANCE & FURNISHINGS CATEGORY 05 : TELECOMMUNICATION, BUSINESS EQUIPMENT & SERVICES CATEGORY 06 : CLOTHING, FOOTWEAR & ACCESSORIES CATEGORY 07 : HEALTH AND BEAUTY PRODUCTS/SERVICES, COSMETICS, PHARMACY & TOILETRIES CATEGORY 08 : AUTO VEHICLES, AUTOMOTIVE PRODUCTS & SERVICES CATEGORY 09 : BANKING, INVESTMENT & INSURANCE CATEGORY 10 : PROPERTY DEVELOPMENTT CATEGORY 11 : FAST FOOD OUTLETS, RESTAURANTS & RETAIL STORES CATEGORY 12 : TRANSPORTATION, TRAVEL & TOURISM, ENTERTAINMENT & LEISURE CATEGORY 13 : PUBLICATION & MEDIA CATEGORY 14 : CORPORATE CATEGORY 15 : PUBLIC SERVICE MESSAGE & CAUSE APPEALS CATEGORY 16 : PROMOTION CATEGORY 17 : CAMPAIGN

OUT OF HOME CATEGORIES

CATEGORY 01 : POSTER (SINGLE) CATEGORY 02 : POSTER (CAMPAIGN) CATEGORY 03 : BILLBOARD/STREET FURNITURE & TRANSIT INCL. LARGE SCALE CATEGORY 04 : AMBIENT CATEGORY 05 : OTHER DISPLAY

RADIO CATEGORIES

CATEGORY 01 : RADIO SPOT FOR PRODUCTS & SERVICES CATEGORY 02 : RADIO SPOT FOR CORPORATE IMAGE CATEGORY 03 : RADIO SPOT FOR PROMOTION CATEGORY 04 : RADIO SPOT FOR SOCIAL CONTRIBUTION CATEGORY 05 : CAMPAIGN RADIO SPOT

DESIGN CATEGORIES

CATEGORY 01 : CORPORATE IDENTITY DESIGN CATEGORY 02 : PACKAGING DESIGN CATEGORY 03 : PRODUCT DESIGN CATEGORY 04 : PUBLICATION DESIGN CATEGORY 05 : COLLATERAL DESIGN CATEGORY 06 : POINT OF SALE DESIGN CATEGORY 07 : BRAND INSTALLATION & EXHIBITION DESIGN CATEGORY 08 : TYPOGRAPHY & LETTERING DESIGN CATEGORY 09 : ILLUSTRATION FOR GRAPHIC DESIGN CATEGORY 10 : BROADCAST & MOVING IMAGES DESIGN CATEGORY 11 : DIGITAL DESIGN CATEGORY 12 : BEST DESIGN INTEGRATED CAMPAIGN

MEDIA CATEGORIES

CATEGORY 01 : BEST USE OF TRADITIONAL MEDIA (SCREENS/AUDIO/PRINT) CATEGORY 02 : BEST USE OF NON-TRADITIONAL MEDIA (OUT OF HOME/AMBIENT) CATEGORY 03 : BEST USE OF DIGITAL MEDIA CATEGORY 04 : BEST MEDIA INTEGRATED CAMPAIGN

PUBLIC RELATIONS PLAN CATEGORIES

CATEGORY 01 : BEST MARKETING PR CATEGORY 02 : BEST CORPORATE/CSR PR CATEGORY 03 : BEST DIGITAL & SOCIAL MEDIA PR (REGARDLESS OF PRODUCT, SERVICE, OR CORPORATE)

ACTIVATION & EVENT MARKETING CATEGORIES

CATEGORY 01 : BEST MARKETING EVENT (PRODUCT/SERVICE BASED) CATEGORY 02 : BEST CORPORATE/CSR EVENT (NON PRODUCT/NON-COMMERCIAL BASED) CATEGORY 03 : BEST USE OF INSTALLATION/AMBIENT/STUNTS/CELEBRITY/GUERRILLA CATEGORY 04 : BEST MEETING, INCENTIVE, CONVENTION & EXHIBITION (MICE EVENTS) CATEGORY 05 : BEST USE OF MAINSTREAM MEDIA IN AN ACTIVATION CAMPAIGN

DIRECT MARKETING CATEGORIES

CATEGORY 01 : BEST USE OF MAILING: FLAT & DIMENSIONAL DIRECT MAIL CATEGORY 02 : BEST USE OF AMBIENT: LARGE & SMALL SCALE CATEGORY 03 : BEST USE OF BROADCAST: TV, RADIO & INFOMERCIALS CATEGORY 04 : BEST USE OF DIGITAL PLATFORM: DIGITAL MARKETING CATEGORY 05 : BEST USE OF MOBILE PLATFORM: MOBILE MARKETING CATEGORY 06 : BEST USE OF SOCIAL PLATFORM: SOCIAL MEDIA & VIRAL MARKETING CATEGORY 07 : INTEGRATED CAMPAIGN LED BY DIRECT MARKETING

DIGITAL & INTERACTIVE MEDIA CATEGORIES

CATEGORY 01 : COMMERCIAL/PRODUCTS & SERVICES CATEGORY 02 : NON-PROFIT/SELF PROMOTION CATEGORY 03 : STANDARD BANNER CATEGORY 04 : RICH MEDIA BANNERS CATEGORY 05 : SOCIAL MEDIA APPLICATIONS CATEGORY 06 : BEST USE OF SOCIAL MEDIA CATEGORY 07 : BRANDED UTILITY/TOOL CATEGORY 08 : GAMES CATEGORY 09 : DIRECT & EMAIL MARKETING, INCL. E-CARDS CATEGORY 10 : OTHER DIGITAL CHANNELS CATEGORY 11 : BEST USE OF SEARCH MARKETING CATEGORY 12 : INTERFACE & NAVIGATION & USER EXPERIENCE CATEGORY 13 : BEST USE OF TECHNOLOGY CATEGORY 14 : VIRAL MARKETING, INCL. VIRAL VIDEO & OTHER VIRAL CATEGORY 15 : BEST OF VIDEO INCLUDING INTERACTIVE VIDEO CATEGORY 16 : MOBILE WEBSITES & WEB APPS CATEGORY 17 : MOBILE APPLICATIONS & MOBILE GAMES CATEGORY 18 : RICH MEDIA ON MOBILE & OTHER MOBILE ADVERTISING CATEGORY 19 : DIGITAL INTEGRATED CAMPAIGNS

INTEGRATED MARKETING COMMUNICATION (IMC) CAMPAIGN CATEGORY

AD THAT WORKS (EFFECTIVE COMMUNICATION) CATEGORY