BRAND EXPERIENCE & ACTIVATION

Any brand experience or activation creating a space or using a more permanent feature to drive consumers engagement,
including galleries exhibitions, fairs, trade shows, vending machines, floor graphics, transit advertising, etc.

Any brand experience or activation create In-store and retail location activities including product launches/activations, demonstrations, sampling activities and pop-ups that engage and guide shoppers on all channels of their path to purchase.

Any brand experience or activation created to launch or re-launched a brand, product or service.

Any brand experience or activation related to non-product-based company image, competition & event sponsorship, seasonal messages, company mergers, flotation & relocation, TV programme sponsorship, press releases, press conferences, announcements, PR,
employee schemes, internal communication & statements, marketing, website design & development.

Any brand experience or activation related to funds, charities, volunteers, red cross, blood & organ donation, unions, associations, government & forces recruitment, state education, public health & safety and public awareness messages, health, hygiene, aids.

Any brand experience or activation using cinema, TV or radio.

Any brand experience or activation using print or standard outdoor i.e newspapers, magazines, inserts, trade journals, posters,
billboards, etc.

Any brand experience or activation using the ambient media including items in bars & restaurants, glasses, beer mats & ashtrays,
petrol pumps, flyers, stickers, signage, door hangers, non-traditional outdoor/ 3D billboards including non-standard shaped sites, ticket barriers, signage, wallscape, digital billboards, window clings, building wrapping, helicopter banners and executions that utilise a space or
an existing permanent feature, etc.

Any brand experience or activation using competitions or promotional incentives used to drive customer engagement with a brand.

Any brand experience or activation using digital communications desktop and mobile (phone & tablet) including: websites, microsites, search engine marketing, native advertising, banner ads, email marketing, games & applications, QR Codes, MMS, SMS, GPS,
branded content etc.

Any brand experience or activation using social and digital platforms enhanced a brand experience or activation.

Any brand experience or activation using partnerships/sponsorships that create immediate and long term brand experiences or activations.

Any kind of social activation or campaigns that drive consumers to collaborate with or contribute to content creation.